Web Design · Proposal template
Web Design proposal template
A web design proposal has to do two jobs at once: prove you understand the client's business and make the scope crystal clear so the project doesn't balloon.
What goes in a great web design proposal
- Overview— restate the client's goal so they feel understood from line one.
- Approach— how you'll deliver, in clear phases that stop scope creep before it starts.
- Scope & deliverables — exactly what's included, so nothing is assumed. For example: 5-page marketing website, custom design, mobile-responsive, basic SEO, contact form, 2 rounds of revisions.
- Timeline & investment — pricing framed as value, mapped to a realistic schedule.
- Next steps — a simple, low-friction way to say yes.
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