Copywriting · Proposal template
Copywriting proposal template
If you write for a living, your proposal is your audition. It needs to read clean, confident, and persuasive — because the client will judge your copy by it.
What goes in a great copywriting proposal
- Overview— restate the client's goal so they feel understood from line one.
- Approach— how you'll deliver, in clear phases that let your words sell the work.
- Scope & deliverables — exactly what's included, so nothing is assumed. For example: Homepage, about, and 3 service-page copy, brand voice guidelines, 2 revision rounds, SEO keyword integration.
- Timeline & investment — pricing framed as value, mapped to a realistic schedule.
- Next steps — a simple, low-friction way to say yes.
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